As flu cases begin to rise across the region, Directors of Public Health in Birmingham, the Black Country and Solihull are urging everyone who is eligible to come forward for their flu vaccination as soon as possible.

Over 65 per cent of eligible residents across the Black Country and around 70 per cent in Birmingham and Solihull are still yet to receive their flu jab.

With flu infections hitting the NHS over a month earlier than last year, and case numbers already three times higher than the same time in 2024, health leaders are stressing the importance of getting vaccinated now to curb the early wave.

Getting vaccinated remains the best way to protect yourself, your loved ones, and those you care for from serious illness this winter. With colder weather fast approaching, health leaders are warning that now is the time to act – before viruses begin to circulate more widely.

Those eligible to receive the flu vaccine include:
 

  • All adults aged 65 years and over
  • All children aged 2–3 years old on 31 August 2025
  • Pregnant women
  • Frontline health and social care staff, including those working in care homes for older adults.

Flu vaccinations are free of charge and available through GP practices, local pharmacies, and mobile vaccination clinics across Birmingham, the Black Country and Solihull to make it easier for people to get protected.

Sally Roberts, Chief Nursing Officer and Deputy Chief Executive Officer for NHS Black Country Integrated Care Board (ICB) and Interim Cluster Quality and Safety Lead for Black Country ICB and NHS Birmingham and Solihull ICB, said: “We know that these viruses can cause serious illness, especially in people who are more vulnerable. Whether you’re a member of the public, a patient, or a healthcare worker, I’d strongly encourage everyone who is eligible to come forward for their flu vaccination.”

Dr Nadia Inglis, Director of Public Health at Walsall Council said, “With flu arriving earlier and hitting harder this year, it’s more important than ever that eligible residents to come forward for their vaccination. The flu vaccine is safe, effective and can prevent serious illness especially for our most vulnerable. Now is the time to come forward, so please don’t delay.”

Ruth Tennant, Director of Public Health at Solihull Council, said: “The flu vaccine offers the best possible protection from the flu, which can be a nasty virus for some people. People who are eligible for the vaccine are at greater risk and I’d really encourage everyone who can to get their flu vaccination as soon as possible. Parents can book an appointment for their eligible children online or by speaking to their local GP or pharmacy.”